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Client: Frasers Property Retail Singapore
Scope: Strategy, Design, Development, Integration and Compliance
FRx isn’t just a loyalty app - it’s a lifestyle engine across 12 properties. We led its transformation into a flexible, campaign-ready platform that unifies rewards, events and discovery in one seamless experience.

Built from the ground up in React Native, the app connects deeply with Adobe Experience Manager, CRM systems and digital gift cards to keep everything running in sync.
Our modular design system, secure development pipeline and rigorous QA process ensure smooth, scalable rollouts. From everyday engagement to festive campaigns, FRx delivers with polish, performance and the peace of mind that comes with enterprise-grade compliance.

It’s built to evolve with the business and stay one step ahead of what users expect.