Be like Water : Bruce Lee

Bruce Lee, the Martial Artist, Philosopher and the ultimate Asian Icon, had many wise words to illustrate the philosophies of Jeet Kune Do, the martial arts style he founded. Many of these can like be applied to our areas of interest here on this blog... Brands, Design, Business, Creativity and Innovation.

Here are some of his most famously quoted...

For Business Managers, Strategists, Designers & Practitioners of Creativity
"Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves.

Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend."

For Business Managers against Competition
"The fighter who enters battle and feels no fear is an arrogant fool."

Brands Building Loyalty
“The possession of anything begins in the mind”

For Ideas, Design and Strategy
“Simplicity is the key to brilliance”

For Innovation All round
“Obey the principles without being bound by them.”

Strength in Brand Focus & Category Leadership
“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”