BMW design speak...
BMW recently set up their DesignWorks studio in Singapore. Their design director Chris Bangle was featured on CNA today. Here's some select quotes:
"We're experimenting and we have managed to bring into production the results of concave, convex relationships – things which in the past were not really known but they find their way into other products."Read more from source: Channelnewsasia.com
"Then there's the relationship that customers have with their cars, not just a functional relationship, but an emotional relationship, and I think we're seeing a whole world out there that wants that in all parts of their lives."
"I think we're (Designers) a set of professionals who mediate between people who need things and people who make things."
Labels: Media Branding Design, Singapore


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