Gut Branding

Branding and marketing is all about buzz words and new coinages every quarter. And the time is ours now to make a prediction, or dare we say an invention, of the next big thing - a new brand of branding. Lets call it Gut Branding. Gut, as in Gut Feel.

What is Gut Branding?
Funny you should ask. Gut Branding is what it is. Going with your Gut. You have to feel before others can truly feel it too.

The feelings and emotional subscription of consumers are highly sought after these days. Everyone's talking about Emotional Design, Emotional Branding and Experiential Marketing. Brands all want their consumers to "feel" them these days and not rationalise them. The global subconsciousness trend after this post-whatever era is about "Emotion, emotion, feeling, feeling, I feel, You feel, We feel, Me feel". Its almost a renaissance!! So what better way to win this tug of emotions then by feeling it yourself. Feel your own brand gut. Process. Implement. We are all consumers, at the end of the day, be we owners of brands and products ourselves, yes?

You feeling this Gut Branding?
See. Told you so.

And you heard it here first!