Shopcasting?

As explained by new shopcasting network ThisNext

"Shopcasting is a way for a person to tell a bunch of people about things they love. “Shopcast” is a mashed up word that combines shopping and broadcasting. What “podcasting” did for MP3s is what we’re doing for shopping: bringing to your computer information about things in which you, the shopper, are interested. The information here is the product of a tremendous collaborative effort by tons of people you don’t personally know who have interesting opinions they want to share. Where a “podcast” might be a playlist featuring songs, a shopcast is a product playlist."