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Thursday, September 21, 2006

Pithy Quotes on Branding

"What"s a brand? A singular idea or concept that you own inside the mind of the prospect." - Al Ries

"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" - Michael Eisner, CEO Disney

"Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company." - Christopher Betzter

Read more, and more on AllAboutBranding.com

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posted by Spoonster at Thursday, September 21, 2006  

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