It's Show Hand!
Apple Vs. Amazon - Steve Jobs finally showed their fruity hand yesterday unveiling Apple's competing movie download service.
"UnBox" Vs. "Unwire"
Amazon named their service "UnBox". Apple says "what box? It's about bytes and UnWire" with their new wireless digital entertainment router/set top box called iTV. (Unbox sounds almost redundant now)
Quantity Vs. Quality
Amazon announced thousands of titles from almost every major studio except for the obvious Disney in a supermarket "put 'em all on the shelves and they will buy" fashion whilst Apple announced only Disney titles but, true to form and brand, focused on quality and ease of user experience in a "this is the content, this is how easy it is to access it and this is everywhere (computer, pod and tv) that you can own and view it (and in Hi-def)" fashion.
One File Vs. Two
Amazon's service gives you 2 files - 1 big one for high definition viewing and 1 smaller one for your portable devices. Apple gives you only 1 file for computer, pods and portables and your TV set. Adding, Amazon's service is Mac unfriendly whilst Apple's is platform independent and we're not just talking operating systems.
Content & Distribution Vs. Content, Delivery & Device
While Amazon covers content and distribution, Apple goes full 360 offering a full user experience from content to device. (Once the other studios board the iTunes system if they do, Apple's concept of a digital entertainment hub will be complete)
Watch the Master of Sales Pitches do his "It's Showtime" Keynote
"UnBox" Vs. "Unwire"
Amazon named their service "UnBox". Apple says "what box? It's about bytes and UnWire" with their new wireless digital entertainment router/set top box called iTV. (Unbox sounds almost redundant now)
Quantity Vs. Quality
Amazon announced thousands of titles from almost every major studio except for the obvious Disney in a supermarket "put 'em all on the shelves and they will buy" fashion whilst Apple announced only Disney titles but, true to form and brand, focused on quality and ease of user experience in a "this is the content, this is how easy it is to access it and this is everywhere (computer, pod and tv) that you can own and view it (and in Hi-def)" fashion.
One File Vs. Two
Amazon's service gives you 2 files - 1 big one for high definition viewing and 1 smaller one for your portable devices. Apple gives you only 1 file for computer, pods and portables and your TV set. Adding, Amazon's service is Mac unfriendly whilst Apple's is platform independent and we're not just talking operating systems.
Content & Distribution Vs. Content, Delivery & Device
While Amazon covers content and distribution, Apple goes full 360 offering a full user experience from content to device. (Once the other studios board the iTunes system if they do, Apple's concept of a digital entertainment hub will be complete)
Watch the Master of Sales Pitches do his "It's Showtime" Keynote
Labels: Media Branding Design
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