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Thursday, September 21, 2006

Branded Content?

What is Branded Content? The next big thing? The solution to ad-drained consumers? The solution to digital tv recorders and skip buttons? The next holy grail for brand royalty and loyality? Read more about it and make up your own mind at Branded Content Marketing Association.

"Can branded entertainment get us invited to the consumer’s private parties?" - More by Bruce Hancock on Ad Asia.

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posted by Spoonster at Thursday, September 21, 2006  

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