Tang On Shanghai Tang

Original Source : CNN.Com

"Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion which had effectively come to a stop in China," says founder David Tang. "Never describe it as 'East-meets-West' because it's not, it's Chinese," he says. "Many people make that mistake." (including the Shanghai Tang web site).

"We make traditional Chinese clothes and we modernize them," he says.

Tang says the success of Shanghai Tang is owed to finding a business market niche.

"I started this business 12 years ago and am surprised that there isn't more competition. We have had a head start of 10 years," says Tang. " It seems illogical. Everything Chinese has become so popular."