The Little Red Book of Branding

While most Chinese companies have yet to gain global visibility, within the People's Republic, homegrown brands are becoming a source of pride and a badge of the country's emerging self-confidence.

"Five years ago, the top-10 brands in China were American," says Kevin Swanepoel, marketing and interactive director of the One Club, the international organization of advertising pros. "This year, the only American brand in the top 5 was Coke."

From Fast Company Magazine Issue 102