The Amazing Race Asia
The first ever Asian edition of the US Emmy award-winning hit The Amazing Race is up and running (pardon the pun). Application deadline closes on the 15th March 2006 so you still have 2 weeks left to get in there. Although the Asia prize money (100K) pales in comparison to it's US counterpart (US1Million), AXN Asia must be applauded for this brave experiment in geography, audience and border-bending entertainment.
We can only hope it's a success as this will lead to even more bigger and better border-bending productions in Asia. And not necessarily just limited to television entertainment.
A curious point to note though is that 'Asia' excludes Australia, New Zealand, Japan and the Middle East. Hmm... New Zealand we can understand. It was never included to begin with. But Australia? The prodigal son of Asia? And no Japan? But the Japanese make compelling television! We must have them! Ratings. Ratings. Ratings!
Check out the Amazing Race Asia website for more details.
We can only hope it's a success as this will lead to even more bigger and better border-bending productions in Asia. And not necessarily just limited to television entertainment.
A curious point to note though is that 'Asia' excludes Australia, New Zealand, Japan and the Middle East. Hmm... New Zealand we can understand. It was never included to begin with. But Australia? The prodigal son of Asia? And no Japan? But the Japanese make compelling television! We must have them! Ratings. Ratings. Ratings!
Check out the Amazing Race Asia website for more details.
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