Mixing Business With Design
In a recent discussion on mixing business with design i.e. should aspiring design students be armed with business savvy? I shared the following thoughts...
For young aspiring designers joining the craft, it's important that their idealistic creative/thinking capacity nurtured and preserved before unleashing them into the world of business. Let them rant, roam, think and create without boundaries. The sanctity and spirit of those early journeys of creative expression should be held with high regard and encouraged.
If I may use a metaphor...
We must ensure young Houdini is well versed in every escape imaginable before we lock him in a box. And yes, business in the real world is a box.
I would wish that seasoned design students that are versed in their craft technically and conditioned to truly explore options creatively go through a post extensive course called "The Brief" rather than specifically something with a "business"-slant. Design is about problem-solving and not all problems are of a business nature. And likewise not all career options in design and creativity are about business per se. The problem to be solved is what the brief prescribes. And problem-solving designers should be bred.
Singapore is not lacking in great business talent at all. It's the Houdinis we can do more with.
For young aspiring designers joining the craft, it's important that their idealistic creative/thinking capacity nurtured and preserved before unleashing them into the world of business. Let them rant, roam, think and create without boundaries. The sanctity and spirit of those early journeys of creative expression should be held with high regard and encouraged.
If I may use a metaphor...
We must ensure young Houdini is well versed in every escape imaginable before we lock him in a box. And yes, business in the real world is a box.
I would wish that seasoned design students that are versed in their craft technically and conditioned to truly explore options creatively go through a post extensive course called "The Brief" rather than specifically something with a "business"-slant. Design is about problem-solving and not all problems are of a business nature. And likewise not all career options in design and creativity are about business per se. The problem to be solved is what the brief prescribes. And problem-solving designers should be bred.
Singapore is not lacking in great business talent at all. It's the Houdinis we can do more with.
Labels: Media Branding Design
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