Bill's New Brand: Windows Vista
Microsoft is dropping the long horn for a clear view - announcing new brand name "Windows Vista" for their much-delayed operating system. The new brand name comes complete with new tagline ""Clear, Confident, Connected; Bringing clarity to your world." selling clarity and connectivity.
Longhorn seems like it was Bill's idea and Vista the Mrs'. Most would agree that Vista is much better than Longhorn - softer and less fodder for those many long wait jokes. However, it still rubs off a little dated (eighties) and bland. Vista is obviously a safe choice made to appeal to the masses. Even your grannie won't mind it. And safe is always a snore.
One can assume that the name as much as the operating sytstem is being beta-tested at the moment and that we haven't seen the last of name changes.
If you asked us, the famous multi-coloured Windows icon is looking very dated too and in much need of a significant revamp.
Asta La Vista for now.
Longhorn seems like it was Bill's idea and Vista the Mrs'. Most would agree that Vista is much better than Longhorn - softer and less fodder for those many long wait jokes. However, it still rubs off a little dated (eighties) and bland. Vista is obviously a safe choice made to appeal to the masses. Even your grannie won't mind it. And safe is always a snore.
One can assume that the name as much as the operating sytstem is being beta-tested at the moment and that we haven't seen the last of name changes.
If you asked us, the famous multi-coloured Windows icon is looking very dated too and in much need of a significant revamp.
Asta La Vista for now.
Labels: Media Branding Design
Back To Spoon Blog Main